AI for heavy industry

Realize value through artificial intelligence.

We build AI strategies, products, and capabilities for mining, manufacturing, and energy — measured by recovery, yield, and ROI, not demos.

Trusted in production by
SOUTH32ASICDHICYIENT
Concentrator recovery
Live · Gold
AI setpoint recommender vs. baseline
+5.0pp recovery
5× ROI
2–8×
ROI on production AI systems
<6 mo
average time to production
$45M
value unlocked for clients

What we do

Our Services

Comprehensive AI solutions tailored to your business needs.

AI Strategy

Develop comprehensive AI roadmaps aligned with your business objectives and market opportunities.

AI Product Development

Build cutting-edge AI products from concept to deployment with our expert engineering team.

Capability Building

Empower your team with AI skills and knowledge through training and hands-on workshops.

Proven results

Real outcomes from systems in production

Manganese Mining
↑ Recovery

Concentrator Yield Optimisation

AI setpoint recommender at the manganese concentrator — increasing recovery and reducing waste from month one of operation.

Gold Mining
+5pp

Gold Recovery Improvement

AI-powered milling optimisation across ore processing, improving overall plant recoveries.

5× ROI

Nickel Smelting
−3%

Energy Reduction

Variability reduction and process optimisation delivering sustained energy savings in smelter operations.

8× ROI

Our clients

Trusted by clients all over the world

South32
ASIC
DHI
Cyient

Sectors

Industries We Serve

Deep domain expertise across high-value sectors.

Why us

Why Choose Effective AI

Three principles that separate AI experiments from AI that works.

Business Value First

We start with business problems, not algorithms. Every use case is chosen for clear value and measurable success criteria.

Human-Centric

Change management matters as much as the technology. We build AI that augments people and is genuinely adopted.

Beyond PoC

We don't stop at proof of concept. Every system we build reaches production and is maintained to sustain long-term value.